Client
Affrica
Year
2026
Scope
Concept, Logo, Characters, Palette
Role
Art direction & design — concept to guidelines
Live
affrica.com ↗An affiliate brand that doesn’t whisper. Wild animals cast in porcelain and covered in tattoos — fragile luxury with a predator’s attitude. One promise: earn like a beast.
The task
Launch a new iGaming affiliate program and make it impossible to confuse with dozens of look-alike competitors.
The idea
The name hides the word “rich”. So the brand became a jungle where the money lives: porcelain beasts with tattoos, each with its own character — the lion for leadership, the monkey for wit, the elephant for persistence.
The system
A stencil logotype, a palette named after emotions — Purity, Vibrance, Shade, Gold, Rage, Abyss — and a cast of animal characters that carry the brand across every touchpoint.
